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Long-Term Investing

Learn how businesses make money, how their financial statements fit together and how long-term investors think about quality, valuation and time.

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Company examples are used to explain concepts only. Nothing here is a recommendation to buy or sell any security.

Beginner
Free
12 min

Investing vs Trading

Investing buys a share of future business earnings; trading rents price movement. The two need different skills and time horizons.

Key points

  • Investors underwrite business performance over years
  • Traders manage price risk over days or weeks
  • Mixing the two mid-position is a common source of losses

Module quiz

0 of 1 answered

  1. 1. A long-term investor's return primarily depends on:

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